Tete-a-tete with Ayush Kejriwal

GoooodEvening Everyone,

I have been out of touch with you guys for a while and apologizes for that. I hope you guys had a kickass Diwali. Since it was Diwali time and I have a huuuuuuuugeee Family, it was reunion of sorts and I went crazy eating, gossiping and eating some more. This was also a time of reflecting upon on life and which direction do I want Chai and Cheese to move now. I have some great plans and  I sincerely hope it materializes. Also, I have been reading a new book by one of my favorite authors,  Nicholas Spark . “The Longest Ride” and the characters are sweet and sincere. It’s surreal how a book can totally transform you from one place to another and how a character entices you, makes you smile and cry with them.

Phew! Did I speak too much??  I am sooo excited I can’t help it. Also with all the wedding festivities around the corner, I am sure last minute shoppers (LIKE ME ;)), would be scouting for the perfect  wedding attire, but it a saree,  salwars, tunics or anything wedding related. That is why I have a beautiful brand for you, “Ayush Kejriwal By Ayush”, a designer who has redefined the way you look at the Indian attire, Sarees and Salwars. His designs are gorgeous and they have a rustic charm to it. Based in London since the past 10 years, this talented designer has a different approach towards designing his collection. His designs have an Indian eccentricity combined with the boisterousness that London city offers.

In Tete-a-Tete with Ayush Kejriwal,


CNC: Your work is amazing, Tell us more about it.

AK: Ayush Kejriwal offers traditional Indian clothes mixed with creativity and a little bit of eccentricity.



It is all about simple beautiful clothes. It is truly cross-cultural and combines a philosophical design aesthetic with a rigorous process. Ayush Kejriwal strongly believes that the ultimate empowerment is to wear something incredibly simple!

CNC: What sets you apart from the various designers across the Globe.

AK:   Rustic charm and high end design. A curious combination of old and new. It is progressive retro, which is to say it might look home and hearth but under the skin it is bang up to date.


CNC: Give us some quirky advice for our readers.

AK: When it comes to being truly stylish, there really are no hard and fast rules: you can pick and chose elements of any outfit and adapt them to suit your look. Whether you are a trend savy teenager, a thirty something career girl or a fabulous fifty something it is all about building a brilliantly hard working wardrobe and that means a wardrobe that works for you.

Simple style elements that never got out of fashion that you can adapt to suit your size and shape and that you can depend on to make you feel beautiful best everyday. By making your wardrobe work for you, you’ll be a collection of chic new looks richer and ready to feel fashion fabulous anytime anyplace anywhere. Because the one thing you never ever have to cut back is feeling gorgeous. That my angel doesn’t cost a thing.

When it comes to clothes your body has to tell you what’s in – not fashion magazines and not current trends for instance if Katrina Kaif is doing flared jeans then let her go off and do them they are brilliant for her shape your darlings have to find the jeans that are brilliant for yours. Keep it simple and make it work for you.


CNC: What does the Indian Woman symbolize?

AK: Bold, Feminine, Independent, Kind, Emotional, Modern and very beautiful.

CNC: Subtle or glamorous? What’s your take?

AK: If you do it right you can be both subtle and glamorous at the same time!

We have some beautiful pictures from his collection






Isn’t the collection simply gorgeous?  I hope you can put an end to your wedding (shopping) woes and shop till you drop at “Ayush Kejriwal”.

P.S  His is collection doesn’t leave a dent in your pocket and is affordable and chic at the same time. So, go ladies, shop your hearts out.

You can find him here:

Facebook – AyushKejriwal By Ayush


Email –  ayushk@hotmail.co.uk for more details.

Whats App – 0044 7840384707

Instagram: Number27byAyushKejriwal


Ragini Varma

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